Magnus Mansson is new managing director of Craft, following the appointment of his predecessor, Hans Larsson, to a position with the brand’s parent company, New Wave. Larsson now oversees the group’s sports brands division including Craft, Cutter & Buck and Seger. Mansson comes from Tretorn, a Puma brand that markets rubber boots, tennis balls and other gear, where the 42-year-old served as sales and marketing manager first and later on as managing director. Before, Mansson had worked for Nike for seven years.