Italian outdoor market posted 27% increase in 2021, exceeding European average

Chris Henry on Unsplash

Source: Photo by Chris Henry on Unsplash

In Italy, sales of outdoor products (sell-in) increased by 27 percent in 2021 compared to 2020. The increase in Europe in the same period was 18.7 percent, based on European Outdoor Group (EOG) data. Growth in Italy is primarily driven by technical gear and footwear. More specifically, Italy has emerged ...

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