In 2020, Spain surpassed for the first time in history the milestone of 1.5 million bicycles sold in one year. According to figures by Ambe, the Spanish bike industry association, released in collaboration with Cofidis, a French telecredit company that is the main sponsor of a road cycling team of the same name, sales jumped by 24.10 percent to 1,565,233 units last year. The sector’s turnover rose by 39.39 percent to €2.6 billion. E-bikes posted the largest increase, with sales up by 48.9 percent to 212,635 units, followed by city bikes with a 46.4 percent increase. Mountain bikes, which saw sales increase by 27.7 percent in volume, are still the most popular category in Spain, but e-bikes have taken the lead in revenue.
Of all the bikes sold last year in Spain, 38.8 percent were mountain bikes, 6.8 percent road bikes, 8.7 percent urban bikes, 32.2 percent children’s bikes and 13.6 percent e-bikes. The average sales price per bike increased by 21.7 percent to €865, largely driven by the higher sales of e-bikes, whose average price grew by 10.2 percent to €2,648. The number of bike shops, including bike rental and repair shops, rose by 30 to 2,981. By retail channel (sell-out), bike specialists accounted for 83 percent of the total volume, a 2.89 percent increase compared to 2019. Multi-sport specialty retailers had a 10.94 percent market share, down 0.93 percent. Department stores saw their market share go down to 6.06 percent of the total volume, mostly due to Covid-related lockdown measures.
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