YouGov study sees German consumers returning to winter tourism
In its recent study conducted among 2,049 participants (commissioned by German brand Schöffel), market researchers at YouGov evaluated a rising interest in winter tourism and snowsports. In mid-September, 58 percent of the consumers that are all active in wintersports said they were planning a winter holiday in the coming season.
Sign-in if you already subscribe to The Outdoor industry Compass.
Start your 30-day trial for just €9.90
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry