Marmot will open its first flagship store in Europe by September. The shop is located in downtown Nuremberg on Kaiserstraße and has a selling surface of nearly 400 square meters. The same company has joined the European Outdoor Conservation Alliance (EOCA), formerly known as EOG Association for Conservation, as the federation’s 67th member. Additionally, Marmot joined America’s The Conservation Alliance, pretty much at the same moment Icebreaker did.