McTrek, the price-oriented specialty chain, has opened its largest store so far in Cologne. The net selling surface is 800 square meters, added to which are some 600 square meters as an exhibition space for tents and camping gear. The 28th store is located in the former shop of Blackfoot, a specialty retailer, which went folded this summer. Ulrich Dausien, chief executive of Yeah! AG, the holding company of McTrek, told this publication that his company took over some furniture, inventories and staff from Blackfoot.
For the current year, Dausien projects a sales increase by 20 percent for the chain, but could not give any projection on comparable sales at this point. In 2012, total sales were around €30.5 million. In the first nine months until September, the non-comp increase was 26 percent with four new stores compared with last year's period. Dausien indicated that all stores but one have managed higher sales than in the previous year.
For next year, McTrek plans five new openings. Two locations are already known at this point: One will Pocking, a small town in Lower Bavaria and the other is in a shopping mall in Berlin at the very location where Schöffel and Lowa had a multiple-branded store.