McTrek Outdoor Sports, the price-driven German outdoor retailer, has reported another year of double-digit sales growth, in part due to the opening of extra stores. Yeah, the holding company for McTrek, saw its sales jump by 11 percent to about €52.2 million in 2016, operating from 37 stores at the end of the year, and its gross profit margin was up by about 2 percent to 49 percent.
Ulrich Dausien, the group's chief executive, said that the rise was due to a more adequate product mix, an upgrade of the McTrek brand and the refurbishment of several stores. The group also expanded with the opening of two new stores in Landshut and in Augsburg, which contributed sales of €1.5 million last year. The uptick in demand was even stronger online, up by 16 percent for 2016. This year the group is switching from a logistics partner in Metzingen to another in Bielefeld, which is supporting the company's ambition to raise its online sales by 25 percent in 2017.
McTrek has also planned two more stationary store openings this year. It has already started trading from a small-format store, the McTrek Smartshop, outside a shopping mall in Halle/Saale. The retailer is upbeat about the trend for this year, as sales already moved up by 20 percent in January. Dausien is projecting increased sales in the camping category, which was relatively weak in 2016, and sustained growth in cycling and hiking.