Millet is inviting its consumers to send pictures of their...

Millet is inviting its consumers to send pictures of their older Millet-branded backpacks and to write stories about their personal experiences with the product. The winners of this contest will receive a new backpack from Millet’s current collection in exchange for the old model. The old rucksacks will be exhibited at Millet’s museum at its headquarters in Annecy, France. The contest runs from now through September.