Montane, the British brand of functional apparel, has announced a “Pro Store” initiative which it will be rolling out from spring 2010. It can be described as a retail accreditation scheme whereby specific stores in different regions of the country and a few online retailers will have access to a broader range of Montane products and to specific in-store furniture and displays. Their personnel will have the opportunity to try out the brand’s products in the course of special "Montane Mountain Activity Days."