Montane, the British high-end brand of technical outdoor apparel, is supporting the Mountain Rescue service in England and Wales. The rescue organization comprises 3,500 volunteers who are available 24 hours a day, 365 days a year, and who depend entirely on donations of money and equipment. Montane has committed to raising £50,000 (€57,630-$78,460) by donating over 50 percent of the retail price on a range of limited-edition products. This campaign is backed by Pertex, Polartec, Primaloft, Entrant-DT and The Outdoors Show taking place in Birmingham on March 26-28.