The European Outdoor Conservation Association (Eoca) raised more funds than ever before at the OutDoor show in Friedrichshafen in July. It collected nearly €31,000 during the four-day event for its environmental conservation projects. The amount was about double what it raised at previous editions of the trade show and enough to allow Eoca to sponsor an extra project this year.

The funds were raised by 34 members of Eoca in exchange for T-shirts, jackets, boots, packs, skis and other types of gear. Various members held events around the fair to help collect additional funds.

At the OutDoor show, Eoca announced that it would double the number of annual fund-raising rounds to two. It also announced the names of the seven brands that have agreed to act as the first “sustaining members” of the association from next January.

On top of their membership fees, they will donate an extra €10,000 per year over the next three years to finance the administration of the association and support its sustainable growth.

The EOG has been financing up to now the running of Eoca through a team led by Tanya Bascombe and Catherine Savidge.

The first seven sustaining members are Messe Friedrichshafen and Messe München, organizers of the OutDoor and Ispo fairs, plus Pertex, Keen Footwear, Nikwax, Patagonia and the European Outdoor Group (EOG). Their financial contribution will help support the strong growth of Eoca, whose membership has grown by 53 percent over the last 18 months, and ensure that all the funds donated to the association continue to go into conservation projects.

Over the last eight years, Eoca has raised €1.5 million to finance conservation projects around the world. By way of comparison, the North American counterpart of Eoca, the Conservation Alliance, has contributed close to $13 million to environmental conservation projects since its inception 25 years ago.