Mountain Hardwear Cracks $100 Million; Intensifies Grass-root Marketing

In the fiscal year 2009, Mountain Hardwear, the higher-end label in the family of Columbia Sportswear’s brands, exceeded global sales of $100 million for the first time ever. To be precise, it reached a level of $100.5 million, or 5.8 percent more than in the previous year.

if you already subscribe to The Outdoor industry Compass.


Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry