For the 13 weeks ended on December 29, 2019, Mountain Warehouse saw sales climb by 16.2 percent to £95.8 million (€112.0m-$125.0m).
In a trading update, the British specialist retailer for outdoor clothing and equipment said this was its 22nd consecutive year of record Christmas trading, and ascribed this year’s success in part to new stores. Online sales played a part as well, jumping by 21.6 percent, while Black Friday proved to be the busiest day in the company’s history, with total sales over £2.5 million (€2.9m-$3.3m).
Neon Sheep also performed well, more than doubling its sales to £3.2 million (€3.7m-$4.2m). The sister gift and stationery chain expanded to 25 stores, with at least 10 more due to open this year. The store openings continued also for Mountain Warehouse, with new stores in Sutton Coldfield, Cardigan, Leamington Spa, Tunbridge Wells and Poole in the U.K. There were openings in Germany, Poland, the U.S., Canada and New Zealand. Indeed, New Zealand gained its 10th store and a distribution center, with five more stores in the pipeline for 2020. The group now trades with almost 400 stores in nine countries and plans to open around 50 new stores in 2020.