Napapijri, the outdoor-inspired lifestyle brand, is presenting its new collection called 66° 33’ Outdoor Project. The numbers represent the latitude of the Arctic Circle. The new collection merges daily life, function, fashion, metropolitan atmosphere and the call of the great outdoors. The collection is designed by Yoshinoro Ono, a Japanese designer who is a member of the Ideas network of international designers. Ono won Ispo’s BrandNew Award for his own label called Yono back in 2005.