Jarden Corp. has promoted Anthony De Rocco to president and chief executive of K2 Sports, effective Sept. 1. At the same time the current president and CEO of K2, Robert Marcovitch, has been appointed to the same position at The Coleman Company, another subsidiary of Jarden.

Marcovitch began his outdoor career in 1973, working in a ski shop in Montreal at the tender age of 16 years. Between 1996 and 1998, he acted as senior vice president of Ride Manufacturing in charge of apparel and the international division, and then he ran the company as president and CEO until 1999. After three years as president of K2 Corporation of Canada, he served as president of K2's ski, snowboard, skate and bike division between 2003 and 2006.

At Coleman, Markovitch replaces Sam Solomon, who has joined Sears Holdings as senior vice president and president of its tools business. At Coleman, Solomon acted as chief financial offer from 2005 to 2007 before his latest assignment as president and CEO.

De Rocco is currently executive vice president of global brand and product development at K2. He has a strong track record at this company, which he first joined in 1990 as a design engineer. He has assumed more and more important roles at K2. Among others, he has been vice president of product development for winter sports and vice president of global marketing.Based in Seattle, K2 Sports, which is celebrating its 50th anniversary next year, is a company that is responsible for K2 skis, snowboards and skates as well as Ride snowboards, Cappel, Atlas and Tubbs snow shoes, Madshus cross-country skis, Line skis, and other brands such as Full Tilt, Morrow, 5150, Powder Ridge and Zoot Sports.