W.L. Gore & Associates is launching a new, proprietary Gore-Tex waterproof/breathable construction, called Gore-Tex 3D Fit Footwear, featuring a three-dimensional insert to contour the shape of the foot more effectively, like a sock, in order to deliver a higher degree of comfort.
The first two adopters will be Adidas with its Terrex range of outdoor shoes and Salomon with its new line of custom-made ME:sh shoes, starting with the spring/summer 2019 season. Adidas and Gore-Tex will showcase the new technology at next month's OutDoor show in Friedrichshafen, where Salomon will not have a booth this time.
Gore says its new 3D Fit Footwear gives a new fitting standard to lightweight elastic shoes made with a lightweight stretchy material for use in a variety of athletic and lifestyle models, including shoes with a knitted upper. It also simplifies the assembly process for manufacturers, Gore points out.
The new product launch follows that of Gore-Tex Infinium, announced at the Ispo Munich show early this year (see The Outdoor Industry Compass Vol. 10 n°24+25). First-time users of this technology for spring/summer 2019 are, besides Gore Wear: 66° North, Adidas Originals, Acronym, Berghaus, Montura and Peak Performance.
W.L. Gore says it employs about 9,500 “associates” and generates annual revenues of more than $3 billion.