Ken Reeve, buying and merchandising director at Cotswold Outdoor, has been poached by JD Sports Fashion, the British sports retailer, to become managing director of Blacks Leisure Group, the failed outdoor retailer it acquired in January. Reeve will start in November, while JD said that all other Blacks managers would stay on board.

The top slot at Blacks was previously occupied by Julia Reynolds, a former Tesco executive who joined the outdoor retailer last August. It became clear a few weeks ago that she would depart once she had completed the integration of Blacks into JD. The retail group has since closed more than 80 of the 290 Blacks and Millets stores it bought out of bankruptcy proceedings for about £20 million (€25.2m-$31.0m).

Reeve spent the last 11 years at Cotswold Outdoor, the fast-growing British chain belonging to the A.S. Adventure Group, which is itself owned by Lion Capital, a private equity firm, and which further comprises A.S. Adventure in Belgium and Bever in the Netherlands. Reeve previously worked at Puma and at Thomas Pink, among other stations.