Columbia Sportswear has appointed Russ Hopcus to be the new president for its Prana brand. The group also reported the departure of Stuart Redsun, senior vice president and chief marketing officer of the group, and said that Joe Boyle, president of the Columbia brand, will also take care marketing for Columbia while the company runs a search for a redefined global marketing role. Redsun had joined the group from Under Armour in 2014.
Hopcus takes the place of Scott Kerslake, who left last month to run Nixon, the California-based brand of sports watches and accessories. Stationed at Prana's office in Carlsbad, California, he will report to Doug Morse, recently appointed senior vice president for emerging brands and the Asia-Pacific region.
Since joining the company in 2013, Hopcus has served as senior vice president of North America for the Columbia brand, and the company noted that its wholesale revenues in the region have grown by more than 30 percent under his management. During his 32-year career in the sporting goods sector, he also worked for Nike, Adidas, Icebreaker and Keen Footwear.
Hopcus' latest role in charge of North America for Columbia will be filled by Joe Craig, who worked as a sales rep for the brand before joining the company in 2009 and taking charge of U.S. apparel sales in 2013. In his new position, Craig will report to Franco Fogliato, recently named executive vice president of the group and general manager for the Americas.