Robert Sasaki, a former finance director of Nike dealing with its business in Asia, has been appointed as the new president of LaCrosse Footwear, with responsibility for its Danner and LaCrosse brands. Sasaki, who has more than 15 years of experience in finance and apparel, had joined the company last December as executive vice president.
The former president of LaCrosse, Joseph Schneider, and the former chief financial officer, David Carlson, had left the company last autumn, three months after its $138 million acquisition by ABC-Mart, a large Japanese shoe retailer with about 800 stores in Japan, South Korea and Taiwan.
Furthermore, two managers of the U.S. company have been promoted. Craig Cohen is now vice president of sales and marketing and Steve Belatti is senior director of product.
The new owners are stepping up investments at the Portland-based company in manufacturing, marketing and retailing. LaCrosse has added 80 employees to its Danner factory near Portland's international airport since last year, as ABC-Mart is keen on promoting its “made in the U.S.” label. A global marketing campaign will soon be launched for both the Danner and LaCrosse brands. Danner's first concept store is due to open in the center of Portland later this year.