Undaunted by the recent partial pullout of Amer Sports from the exhibition floor through its Atomic, Salomon and Armada brands, the management of the Ispo show in Munich is boasting a 15 percent increase in demand for space than at the same time a year ago, and it is responding with a new and expanded hall concept for the next Jan. 28-31 edition.
The 18 halls of the fair will be split into eight segments: Snow Sports, Outdoor, Health & Fitness, Urban, Team Sports, Vision, Manufacturing & Suppliers and Trends, Innovation & Industry Services.
The former action sports hall will be eliminated, with most of the former exhibitors migrating to Snow Sports, which will spread from Hall B1 to Hall B6. Water sports will be featured in the enlarged Outdoor segment and wearables in Health & Fitness. Outdoor and Health & Fitness will both be expanded. Outdoor will occupy four halls. Health & Fitness will also present trends in running, urban fitness, body & mind and athleisure.
Ispo Munich will enhance its focus on topics like digitalization, cross-industry initiatives, women in sports and sustainability on the show floor and through its program of conferences and interactive forums. It will allocate space to digital business models, including digital customer services and online solutions for specialist sporting goods stores, and smart, connected sports products.
It will continue with its Cross Industry format, which is intended to connect professionals throughout the industry to combine their know-how and encourage out-of-the-box thinking. The Ispo Academy website will go online on Wednesday with its program.