Messe Friedrichshafen has decided not to go ahead with the premiere of Outdoor Friedrichshafen, scheduled to take place on Sept. 17-19, 2019, and to postpone the new format. Outdoor Friedrichshafen had presented a new concept this year, featuring greater involvement of brick-and-mortar retailers and a date set for the end of the summer season. The organizer of the new show said its decision to postpone the industry's new event is to allow all those involved to continue developing the newly initiated concept.
“We have experienced a great deal of encouragement as well as good registrations from strong producers for our Outdoor Friedrichshafen,” its public statement said. “We would therefore have also proceeded directly into the implementation stage for an initial event of this type. Nevertheless, in total we have unfortunately not been able to generate a sufficient response for a first commitment within the sector with which we are so familiar. We are postponing our new activities in the outdoor segment and consciously leaving the date and the direction open for the time being,” concluded Klaus Wellmann, chief executive of Messe Friedrichshafen.
As reported last August, the show would have been mainly targeted visitors from Germany, Austria and Switzerland, who represented about 40 percent of those who attended the last OutDoor fair in Friedrichshafen. The show would have offered free catering inside the halls, giving participants an opportunity for networking, as part of a package where exhibitors would have had the option to pay only €99 per square meter for a modular, pre-fabricated stand. The organizers decided in the end not to make the event accessible to consumers as at the very successful Eurobike show in the city.
With the disappearance of its OutDoor show and the cancellation of Outdoor Friedrichshafen, Messe Friedrichshafen is now expecting a decline in its total revenues to less than €30 million for this year, compared with €35.3 million in 2017 and €36 million in 2018, but the management said it will still be profitable.
On the other hand, Messe Friedrichshafen reported on a successful 14th edition of its Asia Outdoor fair, held in Nanjing on June 27-30. With an 8 percent increase in the number of visitors to 15,579, Ispo Shanghai also went very well, taking place on July 5-7 just after the new, successful OutDoor by Ispo show (see the article below) and the Ispo Digitize Summit in Munich (reported in Sporting Goods Intelligence Europe). A few days later, the Outdoor Industry Show (OTS) in Manchester, England, went well also. On the other hand, the Outdoor Retailer show in Denver on June 17-20 recorded a decline. More on these and other shows in the news briefs in this issue.