Nordic Outdoor Company, which has nothing to do with the Norwegian company that has merged with BIOS (see related article in this issue), has decided to go directly to the Norwegian consumer with Doite, the big Chilean supplier of tents and other outdoor products for which it has distribution rights in a large part of the Northern Hemisphere. It will launch an e-commerce operation for the Norwegian market in the summer. It will also open a 300-square-meter store in the new 11,000-square-meter Norwegian Outlet Center due to come on stream at Vestby, south of Oslo, next June. The company is currently selling the Doite line only to about 40 independent specialty outdoor retailers including the 34 members of the new Ultimo Outdoor group.
