Norrøna Develops Exports Strongly On A Direct Basis, Also In Summer Wear

Diversification into outdoor clothing and the direct export sales model adopted by this young Norwegian brand of colorful outerwear have yielded excellent results, contributing to a 60 percent jump in the company’s total sales since 2005. Last year, Norrøna revenues were roughly equivalent to €20 million, and exports represented about ...

Already subscribe to The Outdoor industry Compass? Sign in here.


Subscribe today! It’s time to get you on board.

Subscribe today for just €1 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now