Norrøna is opening its first flagship store in the center of Oslo, featuring more than 2,000 products on 550 square meters, including hiking shoes and accessories by some other brands. The two-level structure will also be used to state conferences and other events intended to promote active lifestyles. The Norwegian company has set up a dedicated subsidiary for its own retail operations, and the second store of this kind will probably open in Stockholm in the course of 2010.