One of the two major sports brands has already indicated that it is interested in participating in a new consumer-oriented show which is set to be held for the first time in Paris next June 12-14. This brand and the board of directors of FIFAS, the French sporting goods industry association, were persuaded to support the project presented by a French marketing expert, Francis Jaluzot, and by his personality. He has launched Sport and various other sports magazines in France and the U.K. Called “Bougez!” (French for “Move!”), the new salon is going to cover all kinds of sports activities under one roof, in contrast with six other specialized exhibitions that cover fitness, cycling, the outdoor and other segments. Jaluzot’s three-year business plan calls for a minimum of 100-150 exhibitors on a surface of 7,000 square meters for the first year. Sports brands, sports retailers, sports associations, tour operators involved in sports tourism, media and other organizations will be invited to participate. Product demonstrations and many other events will be held during the three days of the show with the sponsorship of exhibitors and others (more in SGI Europe).
