The OutDoor Industry Awards will be presented for the eighth time at a ceremony on the first day of the OutDoor show in Friedrichshafen, scheduled for July 11-14. Registrations for the award will be accepted until June 6 in the following categories: apparel, helmets, shoes, backpacks, travel luggage, mountain-climbing equipment, camping equipment, sleeping bags, accessories, products with high ecological and sustainable value, and innovative materials. The winning products will be displayed in the East Foyer of the show.
As in previous years, Messe Friedrichshafen and iF, which host and organize the design and innovation competition, will be honoring the ‘outdoor celebrity of the year 2013,' a person who has made a special contribution to the outdoor industry. A panel of experts, including Felix Bächli from Bächli Bergsport in Switzerland, Mark Held from the European Outdoor Group, Frank Wacker from the German Outdoor Magazin, Graham Thompson from Trail Magazine in the U.K. and Alix von Melle, an expedition mountaineer from Germany, will decide which entries shall receive this year's OutDoor industry awards. The gold award winners will be selected from among all the prizewinners.
While looking forward to product and material innovation through the OutDoor Industry Awards - badly needed to give a new impulse to the market - the European fair is going to look backwards through an special extensive exhibition of product developments from the last 20 years in the upper level of the East Foyer. Marking the 20th anniversary of the OutDoor show, selected garments that achieved cult status in the past will be featured in a catwalk show in the East Foyer, which will, at the same time, present the latest collections from Adidas, Gröbel, Pearl Izumi, Scott, Trespass and Zweibrüder.
Much like last year, next July's OutDoor show will host more than 900 exhibitors on some 85,000 square meters of total exhibition space in 12 halls and the neighboring open-air grounds. W.L. Gore will sponsor the qualification rounds and the final of a trail-running obstacle course in the open grounds on Friday and Saturday. The European Outdoor Conservation Alliance (see also the separate article on EOCA in this issue) will invite all visitors and exhibitors to make donations to help protect the environment. They can also support the EOCA by purchasing a Polartec shirt to attend the usual legendary OutDoor Party in the atrium of the fair on Saturday night.