The Tecnica Group announced better than expected preliminary figures for its 2018 financial year while presenting the autobiography of Giancarlo Zanatta, the visionary leader of the Italian group who recently stepped down after working for the company for 63 years. The group's total sales increased by about 10 percent last year to more than €400 million, performing better than expected, while the Ebitda margin remained more or less stable.
While Rollerblade was flat, Lowa grew by 6 percent, Nordica by 10 percent, Tecnica Outdoor by 12 percent, Blizzard/Tecnica by 15 percent and Moon Boot by 47 percent. Overall sales grew by 15 percent in Austria, by 24 percent in Sweden, by 30 percent in Italy and by 34 percent in South Korea.
The group has some new plans in the area of e-commerce for this year in Europe, focusing on click-and-collect functions in order to help and protect its retail partners.
Meanwhile, Tecnica Outdoor is continuing its journey into customization by preparing the launch at the OutDoor by Ispo fair next June of a trail running shoe, called Origin, whose footbed and other features are more adapted to the wearer's weight and type of stride. For a start, it is being made available as a test to about 20 dealers in Germany and 26 in Austria.
The launch follows the presentation at the OutDoor show in Friedrichshafen of two previous models of customized hiking shoes, Forge in June 2017 and the lower-cut Plasma shoe in June 2018.