Pacsafe, the brand of anti-theft outdoor and travel luggage, has launched its new “through the line” marketing campaign to position itself as the “Smart Travel Gear” experts. The full range of 88 products – from bags and travel accessories to locks and anti-theft devices – has been redesigned with a new logo and new packaging. The new campaign features various poisonous or villainous animals who the symbolize pick pockets or thieves who are foiled by one of the intelligent Pacsafe products.