Patagonia doesn’t want to be mixed up with somebody else’s beer

Patagonia has filed suit in California against AB InBev, the parent company of one of the world's largest breweries, Anheuser-Busch (A-B). AB InBev has held a U.S. trademark on “Patagonia” since 2012. Until last year, it had been selling beer under that name only in Argentina, but it recently moved ...

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