Patagonia has appointed a new agency for the Swedish market...

Patagonia has appointed a new agency for the Swedish market effective immediately. The Roswi company run by Christopher Carlander already has a large portfolio of outdoor brands, especially in accessories, such as Light My Fire!, Nalgene, Maglite, Sigg, Victorinox and Katadyn, as well as the latter’s affiliated brands, Optimus and Trek’N Eat. Roswi replaces the Tennessee Style agency of Joe Suedow.