Patagonia has appointed the new managing director for its European operations in Annecy/France: Holger Bismann succeeds Hervé Chabert, who left the company. The German native worked for Nike for 13 years, most recently as sales director of Nike’s outdoor brand ACG. He held various positions with the Swoosh, including sales manager at Nike Town in Berlin. Bismann will switch to Patagonia, where he will be in charge of marketing, sales and production effective Dec. 1. Last week, Patagonia opened its first single brand store in Switzerland, in downtown Zurich, on a net surface of 145 square meters.