Patagonia has launched a crowd-sourced campaign asking artists across the U.S. to create a collection of designs expressing why they believe the environment is the key issue in the upcoming mid-term election and inspire people to vote, especially young people. According to a study by Harvard University, only 23 percent of Americans aged 18-29 say they will definitely vote in November, the company said. While the young generations do not show a large interest in voting, they express passion and awareness for environmental issues and Patagonia's latest campaign is supposed to mobilize their vote.
Anyone may submit a design for this new campaign, which is not a contest. All designs that meet the guidelines will be posted in an online gallery for people to order garments based on them. Artists receive 40 percent of the profits from their design, while 30 percent will go to HeadCount, a nonpartisan organization that partners with bands, promoters and festivals to register and educate voters.
In addition, Patagonia worked with top graphic artists Alex Trochut, Natas Kaupas and Eric Junker to produce three new “Vote the Environment” T-shirts that are available for purchase at Patagonia retail stores and on its website. Five dollars from each shirt sale will go to HeadCount.
This is only the latest effort in Patagonia's longstanding series of “Vote the Environment” campaigns to inspire voter engagement around the environmental crisis. In 2012, on the occasion of the U.S. presidential elections, Patagonia ran a similar campaign by partnering with an American alternative rock band, Wilco. Booths were set up outside each concert during Wilco's tour in order to garner more than 110,000 registered voters through HeadCount.
The new “Vote the Environment” website provides resources allowing visitors to register to vote in their state. The website also gives information on candidates as scored by the League of Conservation Voters according to environmental issues.