Peak Performance offers an online game called “The Rescue Operation” on its website. The scenery behind the plot of the game is Peru’s Cordillera Blanca. The idea behind the game, which was designed by the Swedish agency Know IT Hello There, is to make the player familiar with Peak’s layering system and the potential of its “Black Light” line. While the user is playing, he gets some briefing on the outfit that he or she should use under various weather conditions. The winners of the game will be awarded some gear or shopping vouchers.