Adidas is adding an ultrarunner, Tom Evans, to its...

2019-01-31T00:00:00+00:00

Adidas is adding an ultrarunner, Tom Evans, to its Terrex trail running team

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Patagonia presents documentary film and campaign to promote community energy movement
2021-04-15T13:07:00Z
Patagonia is launching a Europe-wide campaign on April 15, beginning with the launch of a website and documentary film, We the Power . The goal of the campaign is to support the growing community energy movement across Europe. Community energy is a system of energy production in which groups ...
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Bergzeit launches hiking campaign and shows results of hiking survey
2021-04-14T10:07:00Z
German multisport retailer Bergzeit is trading hiking as the trend topic in summer 2021 and supports it with a special hiking campaign that will run from April 13 to May 2. Existing customers are addressed via organic social media, newsletters, advertising space in the store and magazine. New customers ...
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Lowa presents POS consumer activation concept at Munich Order Center
2021-04-06T07:11:00Z
German footwear brand Lowa is taking an alternative approach to showcasing its customer activation activities: The “ Adventure Gallery ” concept, an exhibition of twelve images by renowned outdoor photographers with an integrated prize draw, can now be experienced at the Munich Order Center ( MOC ). The traveling ...

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Adidas and Parley team up for sustainable Mountains To Oceans outdoor capsule
2021-04-15T15:57:00Z
Adidas has reunited with Parley for the Oceans , an environmental organization founded in 2012 by Cyrill Gutsch to fight ocean degradation with a focus on plastic pollution, to introduce a new collection of weatherproof outdoor apparel made from sustainable materials. Adidas first collaborated with Parley in 2015 ...
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Teijin launches new Nanofront fiber made from recycled polyester
2021-04-14T07:46:00Z
Textileworld reports that Teijin Group ’s fiber and product processing company, Teijin Frontier Co. Ltd. , has developed technology to mass-produce a new version of its Nanofront ultrafine polyester, said to be the world’s first nanofiber made from recycled polyester. While demand for recycled raw materials is growing ...
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JanSport introduces backpack range made with 100% surplus materials
2021-04-14T07:28:00Z
Source: www.jansport.com Surplus Ski n’ Hike JanSport , a division of VF Corp ., has launched Surplus Ski n’ Hike , the brand’s first backpack line made with excess factory materials that would have potentially ended up in landfills. Every component of this limited-edition pack ...