Aku confirms its partnership with the International Mountain Summit, taking place in Bressanone next October
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News briefsLowa presents POS consumer activation concept at Munich Order Center
German footwear brand Lowa is taking an alternative approach to showcasing its customer activation activities: The “ Adventure Gallery ” concept, an exhibition of twelve images by renowned outdoor photographers with an integrated prize draw, can now be experienced at the Munich Order Center ( MOC ). The traveling ...
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Petzl partners with the Italian Sport Climbing Federation
Petzl has become a technical partner of the Italian Sport Climbing Federation ( Federazione Arrampicata Sportiva Italiana - FASI ). The deal has been signed in view of the Tokyo 2020 Olympics, which will start on July 23, and with young athlete development at its core, the company ...
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Buff launches “Live More Now” campaign (Video)
Headwear brand Buff is launching its first global digital brand campaign under the manifesto “Live more now,” which aims to turn the claim into a social movement. The audiovisual campaign is based on the emotional representation of outdoor moments and features a variety of people enjoying their time in ...
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PrimaLoft introduces fully recycled down alternative
Latham, New York-based ingredient brand PrimaLoft has launched a new version of its best-selling down alternative, PrimaLoft® Insulation ThermoPlume® . The blowable synthetic insulation is now made from 100 percent post-consumer recycled materials. The company says the technology has earned a strong reputation in outdoor apparel and fashion markets ...
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Opinion: The drip feed of the new product releases of this millennium
As this decade starts to establish itself after the restricted conditions around the beginning of last year, there is a call out to Build Back Better. What this means is the re-establishment of the Outdoor Industry as Covid comes under control. However, the big change crept in while everyone was ...
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MAAP and New Era launch cycling cap for hot weather conditions
MAAP , the Australian cycling apparel specialist, has joined forces with headwear maker New Era on a new cycling cap specifically designed for the hottest riding conditions. The Stealth Performance Cap is made of sweat-wicking and highly breathable fabrics. The laser-cut perforations through the center are said to offer ...
