Brunton, the American brand of outdoor accessories owned by Fenix Outdoor, has just launched its European website under bruntoneurope.com
Jack Wolfskin is the official clothing sponsor of the Walk 1000 Miles campaign for 2023. Run by Country Walking Magazine, Walk 1000 Miles is Britain’s largest self-improvement movement, where participants commit to walking 1000 miles whenever and wherever they want within a calendar year, improving both their ...
Six companies have been nominated for the “Cellulose Fibre Innovation of the Year 2023” award, which has reached its third edition. The award will be presented at the “Cellulose Fibers Conference 2023” on March 8-9, 2023, in Cologne, organized by the independent German research institute nova-Institute. The six nominees are ...
The Design & Innovation Awards have been presented since 2017 and describe themselves as the “Oscars of the bike and outdoor industry.” For the awards, an international jury tested and identified the most outstanding products and trends of the new season in San Vigilio, Italy. The companies honored include Deuter, ...
Chemical technology expert Archroma has launched a new line of colors originating from textile waste. The range of dyes called FiberColors uses cotton and/or polyamide and their blends (with a >95 percent purity) to substitute the major part of the petroleum-based raw material usually used to make dyestuff. Synthesized from ...
Tennessee-based Gathr Outdoors, a portfolio company of Centre Partners that owns the Orca, GCI Outdoor and Klymit brands, amongst others, announced a new cross-brand, multi-tier loyalty program called Gathr Rewards, designed to reward customers with points redeemable for dollars towards future purchases. The program will initially encompass Orca, GCI Outdoor, ...
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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