China goes hardcore for mountaincore

China - Shanghai - Hanny Naibaho - Unsplash

Mountaincore – or, as Jing Daily describes it, camping-inspired utility wear with urban chic – appears to be on the rise in China. Citing the social media and e-commerce platform Xiaohongshu, Jing Daily writes that the closure of China’s borders over Covid “pushed millions of young Chinese to spend their ...

REGISTER a Free Account today or sign in here if you already subscribe to The Outdoor industry Compass.


Subscribe today! It’s time to get you on board.

Subscribe today for just €1 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article REGISTER NOW