China goes hardcore for mountaincore

China - Shanghai - Hanny Naibaho - Unsplash

Mountaincore – or, as Jing Daily describes it, camping-inspired utility wear with urban chic – appears to be on the rise in China. Citing the social media and e-commerce platform Xiaohongshu, Jing Daily writes that the closure of China’s borders over Covid “pushed millions of young Chinese to spend their ...

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