Columbia prepares to launch Omni Heat Infinity campaign

“There is no such thing as bad weather. There is just bad clothing,” says Haskell Beckham, senior director of innovation at Columbia Sportswear, in a short video for industry professionals to explain the superior warmth retention and breathability properties of its latest technology, Omni Heat Infinity. It has already been ...

Keep reading this article by becoming a member

barrier_image_OIC

Enjoy unrestricted access to The Outdoor Industry Compass

To continue reading this article subscribe now

  • Our executive edition of The Outdoor Industry Compass (Regular PDF format or E-Format) - the must-read for all decision-makers in the industry
  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already subscribe to The Outdoor industry Compass? Sign in here