Fjallraven is expanding its partnership with Keswick Mountain Festival in 2020, to sponsor The Keswick 3 Peak Challenge, Keswick Mountain Festival's newest hillwalking event
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In an online ceremony hosted by the Scandinavian Outdoor Group ( SOG ), two Finnish companies were among the six winners of the Scandinavian Outdoor Awards for Spring/Summer 2022: Sasta (based in Nurmes) and Halti (headquartered in Vantaa, Lapland). Source: Sasta ...
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Zwift is the presenting partner of the new women’s Tour de France
The online fitness platform Zwift has been named the presenting partner of the new Tour de France for women, organized by Amaury Sports Organisation ( ASO ). The inaugural edition of the women’s cycling event, which will be called Tour de France Femme avec Zwift , is scheduled ...
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Bergfreunde.de launches new branding campaign
Bergfreunde GmbH, the German online specialty retailer for mountain sports, climbing and outdoor equipment, has launched a branding campaign to make its brand values “emotionally tangible” for its customers. The storytelling focuses on Bergfreunde employees as authentic ambassadors for mountain sports and outdoor love. The brand campaign tells various stories ...
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Stock market newcomer USWE relies on Polygiene technology for new running vests
Swedish outdoor and sports brand USWE is launching a partnership with Polygiene , also from Sweden, to offer running vests that fight odor and last longer. USWE specializes in bounce-free backpacks and hydration packs for mountain biking, running, skiing and motorsports. With the Pace™ 2 and the Pace™ ...
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Merrell and artist Latasha Dunston create Outdoors for All capsule
For its latest collaborative collection, the “ Outdoors for All ” collection of footwear, apparel and accessories, Merrell teamed up with artist Latasha Dunston from Colorado to create looks designed to inspire diversity and representation in the great outdoors. For the shoes, Dunston reimagined Merrell’s popular Antora 2 ...
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GoPro allows third-party developers to integrate Hero9 Black into their solutions
GoPro has just announced a new open API for third-party developers/apps called Open GoPro that will allow them to integrate with their cameras, starting with the GoPro Hero9 . The API (Application Programming Interface) enables a range of functions via wireless interfaces, including control as well as media ...
