German multisport retailer Bergzeit is trading hiking as the trend topic in summer 2021 and supports it with a special hiking campaign that will run from April 13 to May 2. Existing customers are addressed via organic social media, newsletters, advertising space in the store and magazine. New customers ...
German footwear brand Lowa is taking an alternative approach to showcasing its customer activation activities: The “ Adventure Gallery ” concept, an exhibition of twelve images by renowned outdoor photographers with an integrated prize draw, can now be experienced at the Munich Order Center ( MOC ). The traveling ...
Petzl has become a technical partner of the Italian Sport Climbing Federation ( Federazione Arrampicata Sportiva Italiana - FASI ). The deal has been signed in view of the Tokyo 2020 Olympics, which will start on July 23, and with young athlete development at its core, the company ...
Textileworld reports that Teijin Group ’s fiber and product processing company, Teijin Frontier Co. Ltd. , has developed technology to mass-produce a new version of its Nanofront ultrafine polyester, said to be the world’s first nanofiber made from recycled polyester. While demand for recycled raw materials is growing ...
Source: www.jansport.com Surplus Ski n’ Hike JanSport , a division of VF Corp ., has launched Surplus Ski n’ Hike , the brand’s first backpack line made with excess factory materials that would have potentially ended up in landfills. Every component of this limited-edition pack ...
Source: vollebak.com 100 Year Sweatshirt After the 100 Year Hoodie , the British men’s sportswear and adventure clothing brand Vollebak has released the 100 Year Sweatshirt , a weatherproof sweatshirt that is said to repel rain, wind and fire. The new sweatshirt was developed ...