German companies change brand claims to encourage vaccination

IMG_5344

Berlin-based agency Antoni, the European lead agency for Mercedes-Benz’s automotive division, has called on more than 150 major German companies and brands to simultaneously change their well-known (and mostly sacred) brand claims on Dec. 7 to encourage the German population to vaccinate against Covid-19. The country is currently in the ...

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry