Habit, which is described as the biggest fashion trade magazine in Scandinavia, has elected Haglöfs as “Sports Supplier of the Year”
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German footwear brand Lowa is taking an alternative approach to showcasing its customer activation activities: The “ Adventure Gallery ” concept, an exhibition of twelve images by renowned outdoor photographers with an integrated prize draw, can now be experienced at the Munich Order Center ( MOC ). The traveling ...
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Petzl partners with the Italian Sport Climbing Federation
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Buff launches “Live More Now” campaign (Video)
Headwear brand Buff is launching its first global digital brand campaign under the manifesto “Live more now,” which aims to turn the claim into a social movement. The audiovisual campaign is based on the emotional representation of outdoor moments and features a variety of people enjoying their time in ...
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PrimaLoft introduces fully recycled down alternative
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As this decade starts to establish itself after the restricted conditions around the beginning of last year, there is a call out to Build Back Better. What this means is the re-establishment of the Outdoor Industry as Covid comes under control. However, the big change crept in while everyone was ...
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MAAP and New Era launch cycling cap for hot weather conditions
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