Helly Hansen launches new global campaign
Two search-and-rescue professionals are the protagonists of Helly Hansen’s new global marketing campaign, created together with advertising agency Grey London. As part of the campaign titled “Belong in the moment,” the brand worked with Squamish Search and Rescue team member Nathalie White and Norwegian People’s Aid team leader Odd Harald ...
Sign-in if you already subscribe to The Outdoor industry Compass.
Start your 30-day trial for just €9.90
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry