Hövding and BBDO Nordics launch new creative concept
Hövding was previously best known for protecting cyclists from injuries in crashes with their neck/head airbag. Now, the Swedish company is teaming up with creative agency BBDO Nordics to pursue a new “protection” concept called Protecting Genius. It focuses on the importance of “protecting genius and creativity and celebrates those ...
Sign-in if you already subscribe to The Outdoor industry Compass.
Start your 30-day trial for just €9.90
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry