Endurance athlete and solo adventurer Jenny Tough on how she rates the industry progress in sustainability and diversity, and her wish for the Outdoor sector.
Jenny Tough is an endurance and adventure athlete focusing on long-distance, solo, human-powered adventures, particularly in the mountains. In 2021, she ran solo and unsupported across a mountain range on every continent, using a route that included three world-first traverses. We met Jenny at OutDoor by ISPO to talk about the Outdoor Industry, how she rates the progress being made in sustainability and diversity, and her wish for the sector. To read, subscribe to the Outdoor Industry Compass today.