Jenny Tough on the outdoors, diversity and sustainability
Endurance athlete and solo adventurer Jenny Tough on how she rates the industry progress in sustainability and diversity, and her wish for the Outdoor sector.
Jenny Tough is an endurance and adventure athlete focusing on long-distance, solo, human-powered adventures, particularly in the mountains. In 2021, she ran solo and unsupported across a mountain range on every continent, using a route that included three world-first traverses. We met Jenny at OutDoor by ISPO to talk about the Outdoor Industry, how she rates the progress being made in sustainability and diversity, and her wish for the sector. To read, subscribe to the Outdoor Industry Compass today.
Sign-in if you already subscribe to The Outdoor industry Compass.
Start your 30-day trial for just €9.90
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry