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News briefsNew Berghaus ambassadors to support diversity, inclusion and mental health
Berghaus has added four new brand ambassadors, Rhiane Fatinikun , Zahrah Mahmood , Ed Jackson and Iona Rendall , to its team. The new lineup is part of the brand’s effort to promote the outdoors as a place for everyone and highlight the mental health benefits of spending ...
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Vibram wants those who care to resole their shoes
Vibram has presented the new digital “ Repair if you care ” campaign to encourage consumers to have their shoes resoled and avoid waste. The campaign focuses on the concept of reuse and repair as a sustainable approach. It also aims to reintroduce people to the fact that repair ...
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Von Dewitz receives GEM Award for pioneering leadership
Antje von Dewitz , CEO of German outdoor brand Vaude , has received the GEM Award 2021 for her successful sustainable brand management. The Berlin-based ” Gesellschaft zur Erforschung des Markenwesens e.V. ” (Society for the Study of Brands, GEM) is a platform that supports companies in their brand ...
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Nalgene Outdoor increases commitment to use recycled materials
Nalgene Outdoor , a U.S. manufacturer of reusable water bottles, announced a significant increase in its commitment to manufacturing with recycled materials. By the end of 2021, Nalgene aims to have all of its reusable water bottle production switched to Tritan Renew material, a resin made from 50 percent ...
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Fjällräven launches collection made from fabric scraps
Fjällräven has launched Samlaren (Swedish for “the gatherer”), an initiative that infuses new life into surplus material through innovative use of fabric leftovers. Samlaren products will be released in recurring, limited-edition capsule collections, the brand said. The new concept is rooted in Fjällräven’s commitment to ...
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Olympic champion Callum Skinner launches rear-vision cycling glasses
Callum Skinner , the British former track cyclist and Olympic medalist, is launching special sunglasses that allow cyclists to see also behind them. The glasses were invented by physicist Alexander Macdonald , developed with Skinner and designed by Bob Henderson , an award-winning optical engineer, after raising more than £100,000 ...
