To mark International Women’s Day 2021 , British outdoor manufacturer Rab presents the free online premiere of Over The Edge . The film (see trailer below) was initiated by Rab to mark the fifth anniversary of the Women’s Trad Festival and tells the story of the women behind the ...
Buff has joined for the first time the sponsor roster of the Tour of Flanders , the iconic road cycling race that is part of the UCI World Tour . This year’s edition of the Tour of Flanders is scheduled to take place on Sept. 18, after being postponed ...
Ortlieb kicks off the 2021 season with a new brand campaign created by the Nuremberg-based marketing agency Stilbezirk that has already worked for other sporting goods brands, including Adidas , Uvex or Vaude . Merging emotional images from the Ortlieb factory in Heilsbronn, Germany, with those ...
Like many other automakers, the upscale German brand Porsche is now expanding its e-mobility offerings with two first serial-produced e-bikes. Once again, industry expert and Rotwild maker ADP Engineering was on hand as a development partner. Both e-bike models are being launched under the “ Porsche E-Mobility ...
Source: Lasse Fløde Morteza Vaseghi Colmar has appointed an Iranian-born designer, Morteza Vaseghi , as the new creative director for its third A.G.E. ( Advanced Garment Exploration) collection. Vaseghi brings his longtime associate, Norwegian cultural entrepreneur Elise By Olsen , to the project ...
POC and Mips are entering a new phase in their long-standing partnership, which began back in 2009. After renewing its partnership with Mips in 2019 following some disagreements over POC’s proprietary protection system called Spin , POC has now launched the market’s very first bike helmet with Mips’ ...