Mediaplus runs first climate-neutral TV ad calculated and offset with “Green GRP”

Bildschirmfoto 2021-06-08 um 11.11.10

German advertising agency Mediaplus, part of the Serviceplan Group, is drawing attention to an issue that has received little attention in the industry: the carbon footprint associated with the production and distribution of advertising. To mark June 5, the UN’s World Environment Day, the agency launched the “World’s First Carbon ...

To continue reading subscribe


Become a member today for just €8,63 a week

Buying a membership today will give you:

  • Our executive edition of The Outdoor Industry Compass (Regular PDF format or E-Format) - the must-read for all decision-makers in the industry
  • Weekly E-mail Briefing from the Chief Editor with the lastest analysis and most important industry developments
  • Case studies and best practices on business challenges
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
  • Unlimited access to - all insight, analysis and statistics available 24h online, when it best suits your time
  • Powerful search and access to over 12,000 articles and analyses in the archive
  • Personal library to save articles and track your key content
  • Breaking news


Already subscribe to The Outdoor industry Compass? Sign in here