New brand identity for avalanche airbag pioneer ABS
SpinCapital, the Munich-based owner the German brand ABS since 2017, is reinventing the well-known avalanche airbag brand founded in 1985 with a new strategy, new brand identity, new products, digital offensive and stronger trade marketing.The founder of SpinCapital and chief executive of ABS, Stefan Mohr, is responsible for the newly ...
REGISTER a Free Account today or sign in here if you already subscribe to The Outdoor industry Compass.
Subscribe today. It’s time to get you on board.
Subscribe today for just €1 / first month. Cancel at any time.
- Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
- Highly trusted business information you can rely on to make important decisions
- Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
To continue reading this article REGISTER NOW.