New brand identity for avalanche airbag pioneer ABS

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SpinCapital, the Munich-based owner the German brand ABS since 2017, is reinventing the well-known avalanche airbag brand founded in 1985 with a new strategy, new brand identity, new products, digital offensive and stronger trade marketing.The founder of SpinCapital and chief executive of ABS, Stefan Mohr, is responsible for the newly ...

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