Ortlieb kicks off the 2021 season with a new brand campaign created by the Nuremberg-based marketing agency Stilbezirk that has already worked for other sporting goods brands, including Adidas, Uvex or Vaude. Merging emotional images from the Ortlieb factory in Heilsbronn, Germany, with those from a bike and hike trip in Iceland, the campaign is planned with a strong focus on digital, accompanied by out-of-home activations throughout the year.